Web Design Proposal Template

Web design buyers fear two things: a project that never launches, and a price that keeps moving. This free web design proposal template answers both with a phased plan and a fixed figure.

Executive Summary

New marketing site for Acme Corp — design through launch in 6 weeks, built to lift conversion from 1.2% to 2.5%+.

One sentence on scope, one on timeline, one on the business outcome. The conversion target turns design from decoration into investment.

Scope of Work

• Week 1 — Discovery and IA: stakeholder interviews, sitemap, content outline
• Week 2–3 — Design: homepage plus 4 inner pages, 2 revision rounds
• Week 4–5 — Development: build on agreed stack, CMS setup, content migration
• Week 6 — QA, migration, training: cross-browser testing, launch checklist, 1-hour handover training

Revision rounds are stated (2), not implied. Unbounded revisions are the most common web project dispute — cap them in writing.

Investment

RM 12,500 total. Payment: 50% deposit, 25% on design approval, 25% on launch.

Three payments tied to three visible moments. The client always knows what the next invoice is for before it arrives.

Timeline

6 weeks from kickoff to launch, assuming content delivery by end of Week 2. State the client's dependency (content) with its deadline — late content is the number one cause of web timeline slips.

Next Steps

Reply to accept, and we schedule kickoff within 5 working days. One clear action, one timeframe — proposals that end vaguely get answered vaguely.

How to use this template

Copy the structure above into your own proposal, or let Apearl draft a tailored web design proposal from your discovery notes and rate card — then see the moment the client opens it and follow up first.